Recently we have completed design, construction, shipping and setup of a series of new trade show displays for Custom Polymers, Inc., and Custom Polymers PET, LLC.
The vision of Custom Polymers’ Amy Morgan-Felix, whom is in charge of the company’s trade show presence, was for the displays to fill the space as they would at an art gallery. Completing the concept of this visual space, she requested that the design include pedestals for smaller art, huge canvas prints of photos of their products, storage for literature and drinks, and a ridiculous amount of seating. The following is the result.
The first thing you see, if you’re within a few hundred feet of the display, is the 12′ wide by 3′ tall rotating banner with both the company’s logo and taglines. 2000 watts of incandescence light this sign from below, giving it a punch that makes it’s peers pale, dull, and tremendously lackluster in comparison.
The next thing you will see, as you get nearer, is gigantic 8′ wide by 12′ tall canvas prints of close up shots of their recycling products. There were 8 total images of this size filling the 30′ x 50′ trade show display space.
A few steps closer, and you start to see the pedestals that are close to you each support beautiful clear glassware filled with plastics recycling products like regrind, amorphous, fiber, parts, purge, and pellets. There are more than two times the amount of pedestals compared to the large prints, bringing the interest down from 12′, to the graphic text points at 7′, to the gorgeous array of pedestals at 3′, and finally down to the main selling point: great big fluffy white comfortable looking chairs all over the place.
The two styles of chairs provide comfort and relaxation to those that have been walking the trade show floor all day. One style more functional, the other of a style that is meant for sinking into, being stuck there, and accomplishing nothing for a small span of time. At this point, as if it wasn’t enough, the newcomers are offered drinks from the kitchen structure created between two of the large canvas prints.
Then one of the custom polymers team can sit down and chat with the display’s new victims.
Take a look at the pictures of this exhibit, taken while we were still completing setup. If you like the idea of blowing up your company’s visual identity with compelling trade show displays, please contact us.